Socially Formal helps founder-led technical B2B companies become known, remembered, and chosen by the right buyers.

I work with companies in engineering, construction, architecture, energy, industrial services, software, and other technical fields. Many already invest in digital marketing, but their message is unclear, their content feels scattered, or buyers do not understand what makes them different.

I help companies decide what they want to be known for, create clear messaging, and build stronger visibility for their brand and leadership team.

My work has helped grow a company LinkedIn page by 233%, from 980 to 3,264 followers, and grow a founder’s LinkedIn audience by 106%, from 6,800 to 14,000 followers.

Before moving into marketing, I spent 13 years as a civil and structural engineer. That background helps me understand technical companies, complex services, long sales cycles, and the buyers they need to reach.

Clients work directly with me, and I keep my client list small so I can stay closely involved in the work.