Benefits
Marketing benefits
Ready for your business to be in the spotlight?
What are marketing benefits?
As a Calgary Chamber member, you unlock marketing benefits designed to connect your organization with Calgary’s business community. Your benefits include a selection of primary marketing benefits, along with a range of additional marketing opportunities to help increase your visibility and reach.
Primary marketing benefits
Additional marketing benefits
Primary marketing benefits
These marketing benefits help you connect directly with Calgary’s business community. Your membership includes marketing credits that can be applied toward the benefits you choose, each with its own credit value.
- Social media posts: Cross-platform posts delivering your message directly to our full follower base across Facebook, Instagram, LinkedIn and X.
- Website: An ad placement, located directly on our homepage with immediate exposure to our daily audience of business professionals.
- Newsletter ad: A placement in our newsletter delivered directly to our full subscriber audience.
- Dedicated mailer: A customized email blast dedicated exclusively to your organization, delivered directly to the Calgary Chamber’s subscriber audience.
What are marketing credits? Learn how they work and how many you receive here.
Additional marketing benefits
Beyond your primary marketing benefits, your Calgary Chamber membership also includes the following valuable opportunities at no cost.
- A listing on our member directory.
- Offering Member Perks on our Member Perks directory.
- Job postings on the Chamber’s LinkedIn account.
- Inclusion in a new member announcement post when your company joins.
- Member Spotlight Video opportunities highlighting member businesses.
- Connections at networking events that create opportunities for partnerships and customers.
- Photos, quotes and mentions in event recaps and publications.
Learn more about your benefits
Browse the categories below to learn more about how you can make the most of your benefits at the Calgary Chamber.
Marketing credits
How to use
benefits
Purchase
extra benefits
Bonus perks &
discounts
What are marketing credits?
Marketing credits are pre-allocated funds included with your Chamber membership and can be used to secure advertising placements across our digital channels.
With a flexible credit-based system, you can choose the opportunities that are most relevant to your business and marketing objectives. Begin using your credits by logging in through our Member Portal or contacting your Membership Engagement Advisor.
Credits are worth $1 each and can be put toward eligible advertising opportunities. If needed, members can pay any outstanding balance and convert Event Credits into Marketing Credits.
Credits by tier
|
Tier
|
Credits
|
|---|---|
|
Build
|
1,100
|
|
Connect
|
2,500
|
|
Accelerate
|
4,000
|
|
Champion
|
5,000
|
|
Prestige
|
8,500
|
|
Purpose
|
12,000
|
How to use your marketing benefits
Your marketing benefits are available the moment you join. Log in to your Member Portal to view your available credits, explore advertising opportunities and book your placement. Contact your Membership Engagement Advisor for any questions.
Booking your marketing benefits
Getting your first campaign live is simple. Here’s how:
- Log in to our Member Portal.
- Navigate to Book Marketing Benefits on the left-hand column.
- Select your benefit and follow the instructions.
- Navigate to My Benefit Requests on the left-hand column to view the status of your requests.
Questions? Contact your Membership Engagement Advisor or our membership team.
Tips and examples of sucessful ads
Before you build your creative assets, keep these best practices in mind to maximize your ad’s engagement:
- Human connection drives clicks: Ads featuring photos or videos of real people sharing an authentic moment consistently outperform abstract graphics, stock photography or text-heavy designs.
- Keep text minimal & action-focused: Don't crowd your graphic with words. Use a clean design, keep your message short and make sure your call-to-action (CTA) or offer is instantly clear.
- No ad? Lean on existing content: You don't need a polished graphic to get noticed. We can easily cross-promote a high-performing post from your own feeds or craft a custom "Welcome to the Chamber" spotlight to introduce your team.
- Hack the algorithm in 24 hours: The moment we launch your ad on social media, our team will tag your company page. Make sure your internal team likes, comments and shares the post within the first 24 hours to massively amplify its organic reach.
Channel: LinkedIn
Ad Results: 87 reactions
Impressions: 3,500
Channel: Instagram
Ad Results: 56 likes
Impressions: 1,200
Channel: LinkedIn
Ad Results: 120 reactions
Impressions: 2,900
Channel: Facebook
Ad Results: 2 likes
Impressions: 674
Purchase extra benefits
Need an extra boost beyond what’s included in your membership? Members can purchase additional marketing benefits including:
- Website ads (starting at $300)
- E-newsletter ads (starting at $500)
- Social posts (starting at $300)
- Table cards at events (starting at $1,000)
- Digital screens at events (starting at $300)
Purchase more benefits through our portal or by contacting your Membership Engagement Advisor.
View additional marketing opportunities in our 2026 Rate Card. Contact your Membership Engagement Advisor with any questions.
Bonus perks & discounts
As part of our Member Perks program, all Calgary Chamber members are eligible for:
- 20% off digital nametags (UTAGG) order from CERCO Design / MCS Agency
- 25% off printing services from Little Rock Printing
- 10% off marketing services from Marketing Guardians
- 25% off out of home advertising with PATTISON Outdoor
- 15% off all digital advertising and first-time content writing from RedPoint Media Group
- Complimentary Growth & Lead System Audit from Syntri Labs
- Free month of SEO campaign of 6+ months from Spacebar Collective
- 40% off advertising assets from Vendo Media
Check out the details of these offers and our full list of Member Perks here.
Let's get you connected with our membership team
Fill out this form and let the membership team know how we can help you out or to find out who your Membership Engagement Advisor is.
Frequently Asked Questions
How do I book my ads?
Have your primary Chamber contact reach out to their Member Engagement Advisor.
What is the required notice period for booking an ad?
Usually 2 weeks.
Does one ad include different platforms? (LinkedIn, IG, Facebook, X)
Yes, you can post one ad on each of our different channels. It will only count as 1 ad for your marketing benefits, regardless of how many platforms you choose.
What is the reach of your social media platforms?
As of Spring 2026, the Chamber has 25,000 followers on LinkedIn, 19,000 followers of Twitter / X, 7,000 followers on Instagram, 6,100 followers on Facebook and 300 followers on TikTok. Our following has grown 20% since 2023.
Where can I find the analytics/ad performance?
We don’t typically provide detailed analytics for each member post, but if you ask your Membership Engagement Advisor, they can provide you with more information about your ad performance.
Where do I find the Marketing Guidelines?
In the Resources section on this page.
What if I don't want / need to use my marketing benefits?
Currently, marketing benefits come included in each membership type, whether a company wants to use them or not. However, we are exploring more flexible options for the future.
