Fertility Alberta Advocacy & Outreach Association aims to increase access to fertility health care in the province through education and advocacy. The non-profit organization advocates on two fronts: government funding and employer benefits.

Board members lobby the Alberta government to implement a publicly funded fertility program. They meet with and encourage employers in Alberta to add/increase fertility benefits. They also provide support for employees so they can advocate for themselves.

Fertility Alberta works with post-secondary institutions, foundations and industry stakeholders to conduct much-needed research and promote fertility awareness, aiming to reduce the stigma and misconceptions surrounding the issue.