JayPlans is a fintech company on a mission to make unbiased financial advice accessible to all Canadians, regardless of status or finances. Driven by the belief that financial health is as crucial as physical and mental health, JayPlans offer their software and financial advice to employers as an enhancement to their existing group benefit plan.

JayPlans users receive personalized advice and insights from financial professionals, free from investment management, insurance sales, or hidden agendas. With transparent, goal-focused planning, unbiased by commission-driven sales tactics, families can confidently make informed decisions for their future.