WINS (Women in Need Society) is a Calgary-based charity founded in 1992, supporting women and families through poverty and crisis. What sets WINS apart is its model: 70-80% of annual revenue comes from its sustainable thrift business, which includes 7 stores, a 30,000 sq. ft. donation center, and Calgary's first bulk thrift location, the MORE store. By recycling, reusing, and repurposing donations from local businesses and residents, WINS champions the circular economy while uplifting women and strengthening the community.