Featured Member: Truly Legit

In 2023, online shopping scams accounted for 41.9% of all reported scams worldwide, significantly undermining consumer trust in online merchants.

Amid the rise of online fraud, Truly Legit is stepping up to redefine trust and transparency in the digital marketplace. With both online merchants and consumers in mind, this innovative company has developed a powerful Verification Badge solution that enables consumers to confidently engage with legitimate businesses across the globe. The company's mission is highly relevant in today's e-commerce landscape, where the risks of scams can undermine consumer confidence.

Now partnering with OpenCart, an e-commerce platform for online merchants, Truly Legit is on the brink of expansion, with a collaboration set to take the company to new heights.

A symbol of trust

The idea for Truly Legit stemmed from the increasing prevalence of fraud, fake websites, and online criminal activity. Zachary Fietz, co-founder of Truly Legit, explains that the company was originally founded in his college dorm by him and his lifelong friend, George Chalapas. Now, with a North American team of 23, Truly Legit is on track to become one of the fastest-growing e-commerce solutions by 2025.

“It was founded in 2021, and we hard-launched just over a year ago now,” Zachary says. “We started by recognizing these trends, especially in the e-commerce world, where shoppers don’t know if they’re buying from a legitimate site or a scam.”

With the e-commerce sector experiencing an unprecedented surge in scams, the need for a robust verification solution has never been more critical, according to Zachary.

At the heart of Truly Legit's offering is its Verification Badge, a symbol of trust that businesses can display once they pass a rigorous verification process.

“We look at three things: the business itself, the individuals behind it and the website’s security,” says Zachary. “We conduct full background checks to ensure that businesses are not on sanctions lists or publicly associated with fraudulent activities.”

This thorough approach includes verifying the legitimacy of the people running the company, verifications on the legitimacy of the company and conducting a comprehensive website security assessment, utilizing a scanning solution that performs over 50 passive security checks. Only after passing these checks can businesses proudly display their Verification Badge. This process not only enhances consumer confidence but also significantly boosts the verified businesses' conversion rates and sales.

Revolutionizing the industry with OpenCart

In an exciting development for Truly Legit, the company recently announced a partnership with OpenCart, a prominent competitor to Shopify, aimed at enhancing the e-commerce experience for their extensive customer base.

“OpenCart has launched many new features, including hosting solutions and we believe that this collaboration has created the highest-converting e-commerce platform available,” Zachary reveals.

With a customer base nearing half a million, Zachary shares that this partnership promises to extend Truly Legit’s reach and impact.

“We are promoting Truly Legit within the OpenCart customer base while collectively targeting different industries and demographics. This will not only expand OpenCart’s customer base but also grow Truly Legit’s presence, bringing more awareness to both brands.”

A vision for the future

Looking ahead, Truly Legit aims not only to increase awareness of its services through its partnership with OpenCart but also to foster a collaborative ecosystem within the e-commerce landscape.

“OpenCart has grown through word of mouth and organic growth, which aligns with our vision,” says Zachary. “We want to create a solution that helps e-commerce stores sell products effectively while ensuring a safe shopping environment for consumers.”

Highlighting the broader implications of this partnership, Zachary explains, “There’s growing recognition of OpenCart in the market, with major players like Shopify and WordPress acknowledging their presence. Our collaboration is set to elevate both brands in the eyes of consumers and businesses alike.”

Collaborating with community

Truly Legit's commitment to community is evident not only in its partnerships, but also in its involvement with local organizations like the Calgary Chamber of Commerce.

“The Chamber is great because there’s a collection of companies from Crave Cupcakes to oil and gas companies to software companies like us. It has allowed room for collaboration that we didn’t even think was possible.”

As Truly Legit continues to grow and evolve, its dedication to transparency and trust remains unwavering. Through strategic partnerships and community engagement, the company is paving the way for a safer online shopping experience. With its new partnership with OpenCart, Truly Legit is poised to make significant strides in redefining the landscape of e-commerce, ensuring that consumers can shop with confidence in an increasingly complex digital world.

To learn more about Truly Legit, visit their website: trulylegit.com